Who I am
My name is Stephanie Fredrickson and I’m the owner and main designer girl here at Design Edit Studio. I am in Howell, Michigan but my hometown is Midland. I am married to a wonderful man and have 2 amazing daughters. I, like so many other mothers, have a story and it’s made me into who I am today. In 1998 I had a beautiful son named Jason who only lived to be 2 1/2 years old. He developed Neuroblastoma when he was 15 months old and went through many surgeries, many rounds of chemo, a bone marrow transplant and radiation all to lose his battle in September of 2000. This changed my life forever. It put me on the path I am on today. Here I am 18 years later, and I have turned something I love doing into helping others achieve their goals. If I can pick myself up and go forward no matter what, any one of you who is struggling to find your way can do it. You can do whatever YOU believe you can do!!
On a lighter note, you will see me post way too much about my 2 cats on Instagram. I have 2 rescue cats and they are my “assistant managers in charge of certain things” here in the Studio. Reading is my thing (almost obsessively) and I love to cook and stress bake in my spare time when I’m not glued to my computer. I also LOVE to draw character illustrations. I always thought in another life, I’d be a a children’s book illustrator and maybe someday I will be! But, until then, I’m working hard to make sure my clients have awesome websites, fantastic graphics and the best marketing advice and tools I can give to them. I won’t post my whole resume here, but you can find me on LinkedIn and see my whole skill-set. In a nutshell, I work with Magento, Shopify, WordPress, BigCommerce, Prestashop and can code in my sleep. Just kidding, but sometimes it seems that way. 😀
How My Business Started
I started my online business in 2007 as Sweet Boutique Design, LLC. I left the world of retail management because I wanted to be a stay at home mom like so many other women. It was a dream I could make reality. I already had a base with my degree in business management and “old school” graphic design training (like 1990’s 0ld school). So, with that and my background in retail it wasn’t scary for me to start my own business because I had the business side down.
When I started my business, “boutique web design” was huge and boutique templates were the THING to buy for online shops. I coded, designed and made so many fun illustrations and templates. I was also featured in a couple of books. I’ve worked with dozens and dozens of clients over the years and I am so grateful for all them. I wouldn’t be where I am today without them. As my business evolved and changed over the years, I decided to change my business name in 2014 to Design Edit Studio, LLC. It was time for a change.
I may wear many hats in my studio and I wish I could do it all but I have a fantastic copyrighter (he’s an awesome writer) and an AMAZING office assistant (not the cats). My daughter Audrey who is very close to going off to college is my right-hand girl and is the best assistant I could ever have. In the next year I will be looking to hire a freelance web developer to help me tackle more projects.
My Mission with my design business is to understand the unique needs of each of my clients and to help them achieve their business goals. I take the time to listen to each client: where they have been, what successes they have had (as well as the failures), where they want to take their business and what customers they want to reach. Some clients want to develop a web-based business from the ground up. Others want to take their current online business to the next level. Whatever the situation, you will never be “just a number” to me. Your project will never be outsourced to another agency or offshore company. You matter and your dreams matter. I care about your dreams and helping you achieve your goals with your business!