12 Days of Christmas Landing Page Ideas

There are 15 days until Christmas and that means there’s still time to make a holiday marketing plan. My previous client campaigns to promote your items to your customers are a great resource! The Twelve Days of Christmas campaign 2012 for Paula & Chlo was so fun and colorful! I helped her come up with the best products to promote and how to present them for each one of the daily deals. There were also coordinating email…

Is Your Website Mobile-Friendly?

Starting April 21st, 2015 Google will be rolling out their next algorithm update and it’s a very important one. They will be using mobile-friendliness as a ranking signal. This will have a HUGE impact on search results for your website.

How to Set Up Google Webmaster Tools

Okay, so you have a new website or even an older one. Do know how Google is seeing your website? With Google Webmasters tools you can check the health of your website and keep your site from major errors with Google Search. The most important part of having a webmaster tools account is to make sure your robots.txt file is searchable by Google and view any crawl errors and 404 errors. Those can be fixed…

How To Find What’s Been Pinned From Your Website To Pinterest

Ever wonder if any images from your site have been pinned onto Pinterest? Did you know there’s a quick & SUPER easy way to see what’s been pinned? Also, this is a wonderful way to track what is really popular on your site (other than with Google Analtyics- but that’s another post). All you have to do is use this URL –> https://www.pinterest.com/source/yourwebsiteurl.com/  and replace the text that says ‘yourwebsiteurl’ with your own site url…

Facebook Call to Action Button

Did you notice something new on your Facebook business page?? There’s a new option to add a call to action button. It’s a great way to drive people from Facebook to take actions that are important to your business like booking appointments at your salon or shopping now at your eCommerce website. The seven calls to action available are: Book Now Contact Us Use App Play Game Shop Now Sign Up Watch Video To add…

How Reducing Options Can Increase Your Conversions

Are you offering too many product options on your site for your customers or too many options on a contact form? This handy infographic gives you the low-down on how many options you should be offering. I always like to keep things simple, so I would be on the side of offering less options. What do you think? How many options would you offer your customers? Image Source: http://www.quicksprout.com/2014/02/24/how-reducing-options-can-increase-your-conversions/?display=wide