I just finished up a new Boutique Custom Design and Branding project for Urban Dixie Boutique. This is the type of boutique project I LOVE to work on! Robin and Christy are amazing clients and I’m so happy to bring their whole project together so they have a cohesive look, logo and image. I designed them a custom Shopify theme and installed many apps that will make their site a success. I focused on social media to build their presence. This project also had SEO optimizations done like setting up Google Analytics, Google Webmaster Tools and a Google Places page. Urban Dixie Boutique will have a retail location in Spring, Texas opening soon. Read more “Urban Dixie Boutique Custom Design”
There are 15 days until Christmas and that means there’s still time to make a holiday marketing plan. My previous client campaigns to promote your items to your customers are a great resource!
The Twelve Days of Christmas campaign 2012 for Paula & Chlo was so fun and colorful! I helped her come up with the best products to promote and how to present them for each one of the daily deals. There were also coordinating email newsletters that went out daily to remind her customers of the daily deals. This campaign consisted of a website landing page with flip calendar numbers and multiple marketing images. Read more “12 Days of Christmas Landing Page Ideas”
Marcie from Beau & Stella came to me with a shop that she had on Big Cartel. She needed a more robust platform with more control over her site. I developed a responsive theme for Magento that was lightweight and had all the features she needed. Read more “New Boutique Website for Beau & Stella”
Okay, so you have a new website or even an older one. Do know how Google is seeing your website? With Google Webmasters tools you can check the health of your website and keep your site from major errors with Google Search.
The most important part of having a webmaster tools account is to make sure your robots.txt file is searchable by Google and view any crawl errors and 404 errors. Those can be fixed easily by your developer who is knowledgeable in redirects and how to fix those errors in webmaster tools (like me).
How To Set Up a Google Webmaster Tools Account
- Where to Sign Up for Google Webmaster Tools: https://www.google.com/webmasters/. You need a Google account to do this.
- After you sign in, click on add a site.
- Verify that you’re the owner of the site by doing one of the following: (this step is where I have my clients send me the file to upload to their server).
- Upload a file to your server
- Add a meta tag to your website’s HTML
- Add a new DNS record
- Use your Google Analytics or Google Tag Manager account
Once you’ve done this, you can start to manage and monitor your website!
Ever wonder if any images from your site have been pinned onto Pinterest? Did you know there’s a quick & SUPER easy way to see what’s been pinned? Also, this is a wonderful way to track what is really popular on your site (other than with Google Analtyics- but that’s another post).
All you have to do is use this URL –> https://www.pinterest.com/source/yourwebsiteurl.com/ and replace the text that says ‘yourwebsiteurl’ with your own site url and then copy and paste that link into your browser. You’ll see the pins that have been made from your website! Easy!
You can find me on Pinterest at https://www.pinterest.com/designeditgirl/
Whether you’re an online retailer or you have a brick and mortar shop, figuring your daily sales goals is a must. This is an easy way to track what your daily sales are and compare it with your sales from last year. If you don’t have sales from the previous year, then you only need to figure how close (above or below) you are to your weekly goals.
I’m assuming that you’ve already figured out what your yearly sales goal is. If you haven’t, that is a must. These formulas are for online shops as well as brick and mortar shops. Read more “How to Calculate Retail Sales Goals”